STRATEGY
- Positioning and brand strategy
- Go-to-market strategies for foodservice and F&B
- ICP development and segmentation
- Wholesaler and chain strategies
- Annual planning and category development
- Product launches and portfolio management
We understand your world
Foodservice is not just another industry.
It is pace. Competition. Margin pressure. Procurement logic. Relationships.
And a market where you only win if you understand the mechanics from the inside.
We do. Because that is where we come from.
Our team brings experience from foodservice, retail, food production, and F&B environments. We understand decision-making structures, categories, and the commercial reality of the market.
That is why our work performs in practice – not just in presentations.
Why work with
Shark & Co.?
We are specialists with breadth — not generalists without direction
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Foodservice and F&B are among our strongest areas of expertise, but we also work with brands across other categories. This gives us the strategic depth and creative breadth to elevate everything we do
We understand wholesalers, chains, and the people controlling the budgets
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We know how procurement teams and decision-makers think.
We know what makes them respond.
And what doesn’t.
We build strategies that work in the real world
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No buzzwords. No castles in the air. Only solutions that increase visibility, build preference, and drive sales.
Brand + Performance = our baseline
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We combine creativity and commercial logic in equal measure.
Aesthetics without impact is simply not what we do.
We work across the Nordics
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Through the Nordic Culinary Intelligence Panel (CIP) and our partner agencies in Norway, Sweden, and Finland, we stay close to the foodservice market across the region.
Book a free strategy sessionMarket insight from the Nordics’ strongest panel of chefs and foodservice decision-makers
Nordic CIP (Culinary Intelligence Panel) is a network of 300+ professional chefs, head chefs, and F&B managers from:
- HoReCa
- Canteens public and private
- QSR
- Travel & Leisure
CIP gives us a level of market insight no other agency has access to.
And through our Nordic partner agencies, we get real-time signals from across the region:
- What chefs are asking for
- What procurement teams respond to
- What the chains are planning
- Which products are chosen — and rejected
CIP is our unfair advantage.
And now it can be yours.
For more than 15 years, I have helped start-ups, scale-ups, and global brands win in foodservice – not just show up, but own their category.
I have taken brands out of anonymity, opened doors at C-level, and been the strategic sparring partner who says what other agencies tend to wrap in soft paper.
Those results are only possible because I am backed by a team of specialists who know the food industry inside out – people with a point of view, hard-earned experience, and a clear understanding of what actually moves a market.
Together, we develop strategies, concepts, and communication that are not just beautiful slides, but work that makes procurement teams and decision-makers respond.
If it does not work in the real world, we do not make it.
– Stephan Pors Knudsen, Client Director & Strategic Lead
What we bring to the table
CREATIVITY & CONCEPTS
- Brand worlds
- Creative concepts and campaigns
- Photography and film production for high-end food communication
- Product storytelling and brand universes
- Sales tools and pitch materials
DIGITAL & PERFORMANCE
- LinkedIn + Meta platforms for entire brand teams
- Paid social and PPC
- ABM targeting wholesalers and chains
- Landing pages and conversion flows
- Content engines and campaign execution
SALES ACTIVATION
- Sales playbooks
- Key account and chain pitches
- Trade fairs and exhibitions
- Lead generation, meetings, and relationship building
- Nordic account penetration
TRUSTED BY SOME OF THE STRONGEST BRANDS IN
Nordic Foodservice & Out-of-Home
Our dedicated Foodservice & OoH team has helped ambitious brands grow, win market share and strengthen their position across the Nordic markets.
We combine sharp strategy with excellence in execution. From the first insight to the final activation – we make it happen. On time. On budget. On point.
We love the day-to-day. The details. The fast turns. The real-world impact. Because great strategy means nothing without flawless execution.
Contact Stephan – reaching out is free of charge
Stephan Pors Knudsen
Client Director & Strategic Lead
+45 29 92 70 80
stephan@sharkogco.dk
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